Visual Identity
Trophy & Medal Design
This informal sport activity occupies an important segment of the reality of Portuguese university sport and FADU wants to give it greater visibility and serve as an agent, combining the various sporting events that take place throughout the country, organized by its clubs, seeking in this way to increase sporting practice among its target audience, the higher education student.
About the Project.
The challenge here was to develop a visual identity in line with the event's characteristics. Creating visual elements that are easy to communicate and that are striking, facilitating the connection between the athletes and the public and maintaining FADU's communication standards.
The brand should convey energy, fun and at the same time
maintain a balance between reliability with an air of rebellion.
maintain a balance between reliability with an air of rebellion.
The concept revolves around the number 3, which is present in much of the project. There are 3 sports (futsal, beach volleyball and 3x3 basketball), played over 3 days of competition. There are 3 words in the name of the event and a typeface has been chosen for each one of them.
Jogos - MANOFA | Universitários - BRICK | Portugal - TERESA
All the graphic identity follow this concept of rebelness, with the sports field lines drawed by hand.
Trophy & Medal.
This being the first edition of the event, it was necessary to create the prizes given to the participants. Three medals and three trophies (again the number three).
Photos by Tomaz Barison, Pedro Pinho and Pedro Cruz
Video by Pedro Pinho and Pedro Cruz
